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What Does The Standard Privacy Notice in an Email Look Like?

The Gramm-Leach-Bliley Act (the “GLBA”) requires financial institutions to protect themselves against unauthorized access, anticipate security risks, and safeguard a consumer’s nonpublic information.  It also prohibits individuals and companies from obtaining consumer information using false representations.

If a financial institution collects and receives nonpublic information regarding a consumer, they are required to disclose and provide written notice of its policies and procedures to its customers stating how the customer’s nonpublic information is protected and shared.

As financial institutions start utilizing emails as another communication channel with consumers, the question is often posed on what the privacy verbiage should look like within their email communications.  I am not a lawyer and I don’t claim to be.  So, my first suggestion is to not send out anything regarding privacy policies without gaining the approval from your legal council first.  However, below are some privacy policy ideas that can be provided to legal council for approval.

SAMPLE 1:

As always, we are committed to protecting your privacy and we do not sell customer information to third parties. If you would no longer like to receive promotional emails from (COMPANY NAME), you may opt-out of these emails at any time by simply clicking on the unsubscribe link below.

SAMPLE 2:

Please do not send a reply to this email notification. If you have questions about this email, please call us at (COMPANY PHONE NUMBER), or email us at (COMPANY EMAIL ADDRESS).

Update your email address and preferences easily and securely through (COMPANY NAME) Online Banking and selecting “User Options.” To safely unsubscribe from (COMPANY NAME) emails, please click the link below.

As a general security policy, (COMPANY NAME) will never send an email that directly solicits you for personal information. We respect your privacy. For more information, please refer to our Privacy Statement.

SAMPLE 3:

Disclaimer Notice

© (COMPANY NAME). © All Rights Reserved. All (COMPANY NAME) deposit accounts are NCUA-insured up to $250,000. Hours may vary by location. Visit our Branch Locations for a complete listing.

(COMPANY NAME) respects your privacy. (COMPANY NAME) will never ask you to enter personal or account information in an email, or download an attachment from an email. Also, we will never ask you to verify your account number and PIN by phone. Any unsolicited requests for account information you receive through emails, websites or pop-up windows should not be considered a request from (COMPANY NAME).

If you have any doubt about the authenticity of an email from (COMPANY WEBSITE), simply open a new web browser, type in (WWW.COMPANYWEBSITE.COM), log in to your (COMPANY NAME) account safely and securely and then perform your online banking activity.

Privacy Statement

For details pertaining to our email practices, please click here to visit our online Privacy Policy.

(COMPANY NAME) and the (COMPANY NAME) logo and waves are registered trademarks of (COMPANY NAME).

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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