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Are Your Customers “Missing in Action?” How to Identify Who is In the Market for Your Loan Products

Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s “2012 Bank & Credit Union Marketing Survey,” bank and credit union marketing executives say that their number one priority is to deepen existing relationships through increased cross-selling initiatives.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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