Conney Safety, a distributor of workplace safety products and equipment, was maintaining a steady line of communication with its customers — regularly mailing more than 1.5 million news and product updates each month — but became dissatisfied after their email marketing solution came under new ownership. Harland Clarke Digital’s high-touch approach to customer service made the transition to a new email marketing platform an easy one for Conney Safety.download pdf
You may feel like you’ve had to market consumer loans with one hand tied behind your back. You’ve been shackled by consumers’ lack of understanding of credit scores, limited loan...
Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms designed to ease all aspects of a financial institution’s marketing process including print marketing materials and branded items.
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know what to focus on and what’s best to ignore. Since the cost to acquire and retain customers varies widely by product, service or industry, try not to get distracted by the latest highly discussed industry trend or “hot” social media take.