A global provider of high-definition video conferencing and mobile video products needed a comprehensive data-integrated solution that linked their databases and enabled them to respond to inbound inquiries/leads in a timely manner. Harland Clarke Marketing Services developed a single-source online lead response system that engaged a closed-loop process, enabling the client to accurately identify, qualify and react to all inbound inquires, which led to increased conversion rates, new qualified leads and increased sales.
Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are aggressively looking to grow their small to mid-size business portfolios with...
Volume is a particular challenge for financial institutions because not only do banks and credit unions need a way to store the data, but they also need qualified personnel to mine it for appropriate conclusions and (most importantly) a way to secure it for compliance, regulatory and customer peace-of-mind reasons.
Using technology to make marketing easier doesn’t stop at marketing automation and big data; there are new technology platforms designed to ease all aspects of a financial institution’s marketing process including print marketing materials and branded items.