A global provider of high-definition video conferencing and mobile video products needed a comprehensive data-integrated solution that linked their databases and enabled them to respond to inbound inquiries/leads in a timely manner. Harland Clarke Marketing Services developed a single-source online lead response system that engaged a closed-loop process, enabling the client to accurately identify, qualify and react to all inbound inquires, which led to increased conversion rates, new qualified leads and increased sales.
The ultimate goal is to have a supplier that can be an extension of your brand and fulfill the quality of service your account holders have come to expect. In addition, you should look for a supplier who has a team of dedicated, knowledgeable professionals and who can onboard your program as seamlessly as possible.
Volume is a particular challenge for financial institutions because not only do banks and credit unions need a way to store the data, but they also need qualified personnel to mine it for appropriate conclusions and (most importantly) a way to secure it for compliance, regulatory and customer peace-of-mind reasons.
Recently, I have been working with some of our clients on supporting their B2B marketing initiatives. Our clients are aggressively looking to grow their small to mid-size business portfolios with...