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Boosting Acquisitions by Targeting Small-business Accounts

A large regional bank holding company wanted to acquire small-business and commercial deposit balances as well as position itself as a viable commercial banking resource. Harland Clarke developed and implemented a checking acquisition campaign that resulted in a higher than average response rate as well as increased account openings across a variety of non-checking product lines.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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