A large regional bank holding company wanted to acquire small-business and commercial deposit balances as well as position itself as a viable commercial banking resource. Harland Clarke developed and implemented a checking acquisition campaign that resulted in a higher than average response rate as well as increased account openings across a variety of non-checking product lines.download pdf
Excerpt: Small businesses can mean big business for financial institutions. They need everything from checking and card services, to loans and investment advice.
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment its customer base into Millennials, households with children aged 15+ and...