Federally mandated guidelines and regulations have impacted the economics, value propositions and incentives associated with DDAs, causing financial institutions to re-evaluate DDA products and positioning. Discover how check-based solutions should remain an important part of the payments value chain.Download PDF
The key to beating the competition in a fluctuating banking is to create a new core account holder base, while still maintaining strong relationships with traditional account holders.
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and effective ways to maintain branch performance and relevance in today’s dynamic environment.
An old song getting stuck in her head has reminded Debra Corwin about the power of paper — from coupons and branding to messaging and design. Learn why she was paper when paper wasn’t cool, and why paper can provide a great marketing tool for financial institutions.