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Financial Institution Realizes $3 Million Lift in Revenue After Implementing Intelligent Onboarding™ Program

A $30 billion financial institution had missed revenue opportunities with the value of existing accounts. Harland Clarke Marketing Services developed a program to engage, grow and retain new account holders. The program resulted in a 32 percent email “open rate”, exceeding the 20 percent average for the banking and financial industry.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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