Targeting as a Differentiator: How to Attract the Right Account Holders for Your Financial Institution
Targeting the right prospect with the right messaging and creative can be a differentiator that sets your financial institution...
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Three Ways to Attract Checking Account Holders
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.
Getting Younger Consumers to Give the Thumbs Up
Why would a Facebooking, Snapchating millennial be interested in opening a checking account at your financial institution? Younger consumers live on their mobile devices. According to Facebook, the average millennial checks their phone more than 150 times a day. They seek information via online tools and engagement via apps.
Webcast: Financial Industry Economic Update
In this webcast, you’ll explore the economy’s impact on the banking industry. The discussion covers trends in the economy...
LoanEngine™ Creates “Marketing Rock Stars” at Hawaii State Federal Credit Union
Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product loan campaigns that may not have...
It’s in the Cards, Episode 6: The Rise of Mobile Payments
In the latest episode of "It's in the Cards," Paulette Courtney and Mike Schultz discuss the rise of mobile...
How Data Can Help Marketers Provide More Value to the Organization
Financial institutions are increasingly able to leverage a staggering amount of data about how their account holders behave online...
Webcast: How Conversions Impact Your Contact Center and Members
Learn best practices for planning, creating and executing a conversion strategy specifically designed to provide quality contact center support...
The New Competitive Landscape and the Need to Know Yourself Better Than Ever
The fact of the matter is consumers have more choices than ever for meeting their banking needs. From traditional...
Digital + Brick and Mortar – It’s Not Either/Or But Yes… And
We don’t believe you should think of brick and mortar locations and your institution’s digital presence as adversaries. In...
It’s in the Cards, Episode 5.2: Building Brand Synergy
In the fifth episode, part two, we discuss how financial institutions are setting themselves apart and building brand synergy...
Think Direct Mail is Dead in the Face of Digital? Think Again
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such...